Wednesday, January 05, 2005

Insider tells all about the decline of AT&T

Former AT&T PR head Martin records his take on Ma Bell's descent from blue chip royalty, offering an insider's view of the corporation's struggle to reorient itself to a world in which its longtime cash cow—long-distance service—was becoming a profitless commodity.

AMAZON BOOKS

#posted by Rob Roschewsk @ 1:18 PM

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